NetEnt enters the US Simulated Gaming market with GAN
NetEnt, a leading digital gaming solutions provider, has signed an agreement
with GameAccount Network Plc (GAN) to supply its award-winning games through
GAN’s Simulated Gaming platform in the US. Simulated Gaming does not include
real money bets but offers NetEnt the opportunity to reach new player groups
prior to potential new state regulations.
Simulated Gaming is clearly separated from real money wagering, where players
purchase virtual currency used to extend time playing the games online and
potential winnings are non-cash. NetEnt’s games will be offered on land-based
casino operators’ web sites, targeting the traditional land-based environment
and its player community.
The signed agreement allows NetEnt to deliver a selection of its online casino
games to multiple land-based casinos with a phased rollout approach. Simulated
Gaming has the possibility to play a key role from a branding and player
promotion perspective and thus supports NetEnt’s long-term strategy to enter
regulated digital casino markets in North America, although NetEnt’s potential
direct revenue impact from Simulated Gaming is not expected to have a material
financial impact.
“We are very excited to be entering the simulated gaming market. The agreement
with GAN will allow land-based casinos in the US to introduce NetEnt’s online
casino games to their player community ahead of possible state regulations. The
opportunity to build early recognition and loyalty regarding our best-in-breed
gaming titles fits perfectly into our long term growth strategy in the US,”
said Björn Krantz, Managing Director of NetEnt Americas LLC.
“We are delighted to support NetEnt’s entry into the US market and on behalf of
our land-based casino operator clients we welcome their compelling gaming
experience onboard our Simulated Gaming platform,” said Dermot Smurfit, CEO of
GAN.
For additional information please contact:
Björn Krantz, Managing Director of NetEnt Americas LLC
Phone +1 646 647 5670
bjorn.krantz@netent.com
Roland Glasfors, Investor Relations, NetEnt AB (publ)
Phone: +46 760 024 863
roland.glasfors@netent.com
About NetEnt
NetEnt AB (publ) is a leading digital entertainment company, providing premium
gaming solutions to the world’s most successful online casino operators. Since
its inception in 1996, NetEnt has been a true pioneer in driving the market
with thrilling games powered by a cutting-edge platform. NetEnt is committed to
helping customers stay ahead of the competition, is listed on NASDAQ OMX
Stockholm (NET–B) and employs more than 600 people in Stockholm, Malta, Kiev,
Gothenburg and Gibraltar. NetEnt Americas LLC is a US subsidiary of NetEnt AB.
www.netent.com.
About GAN
GAN is a leading developer and supplier of enterprise-level Business to
Business gaming software systems and online gaming content. GAN is listed on
the ESM Market of the Irish Stock Exchange and the AIM Market of the London
Stock Exchange under the ticker: GAME
The Company has developed an Internet gaming enterprise software system,
GameSTACK™, which it licences to online and land-based gaming operators as a
turn-key technology solution for both regulated real-money and simulated online
gaming. The Internet Gaming System, developed in London under a UK Gaming
Commission licence, is certified to the highest technical standards currently
required by gaming regulators. GAN is also a leading developer of proprietary
online games with a complementary business converting offline casino slot
machines and table games into online equivalents on behalf of major land-based
slot machine manufacturers including Aristocrat, Konami, Multimedia Games,
Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ
Systems Corp (EZ BACCARAT®) and Ainsworth.