Business Intelligence

Why do some players prefer certain games to others? Which games should you promote in which markets? Our smart business intelligence experts can answer questions like these, and more, that are crucial to improving your casino’s profitability.

Valuable data

We provide valuable information, including quarterly network benchmark reports, game performance updates, and demographic and ratio statistics – insightful data that you can use to enhance your marketing activities and overall business strategy.

Be informed

Business intelligence is an integral part of your casino’s operation and the key to building profits through informed decisions. Understanding your players’ needs, their interests, and the jurisdictions in which you operate, is valuable knowledge that can have a huge impact on your casino’s results.

A very useful key indicator is ‘device detection’ information. With these details, you can see how games are performing on different devices and schedule promotions in accordance with your players’ preferences.